"Enhancing Your
Marketing Strategies
for Today's New Media"
Click on penguins for answers!
New Media:
Examples of New Media...
According to Wikipedia®, some examples of New Media are:
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The Internet
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Websites
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E-Mail
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E-Newsletters
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Social Media
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iPods
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Mobile Phones
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Other Mobile Devices
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Online Communities
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Web Advertising
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Virtual Reality Environments
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Streaming Audio & Video
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Computer Multimedia
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Computer Games
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CD-ROMS
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DVDs
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Blu-ray
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Digital Photography
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Examples that are NOT New Media
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New Media does NOT include:
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Radio & Television Programs
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Feature films
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Magazines
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Books
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Paper-Based Publications
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Social Media:
What is Social Media?
Social Media is really social networking groups online (instead of in person) through various platforms including:
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Linkedin is primarily used for business.
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Facebook is primarily for personal use, but is also used by business.
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Twitter is for personal & business use.
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YouTube is online video for personal & business use.
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Blogs Blogs are online discussions & commentary for personal & business use.
Participants, including businesses, must interact for mutual interest.
How should Social Media be used?
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One-way communications is not acceptable. Social Media is like dating, where people get to know each other over a period of time before committing to marriage.
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Businesses and potential customers use Social Media to get to know each other over a period of time before committing to purchase goods or services.
